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Why Free Publicity Is Important For Career Women Too

Written by The Career Success Doctor

Rachel Taplin At The Career SIzzle SummitI was listening today to the amazing Rachael Taplin talking about how to get free publicity and media coverage at the start of the Career Sizzle Summit. Traditionally we tend to assume that PR and publicity are something that only business owners and large organisations will want – but that is not necessarily the case. Of course, you have to work within the constraints of your organisation and what they will ‘permit’ their employees to do in terms of getting on the media, but there are huge benefits both for the organisation and you when you become known as  a ‘go-to person’ in media circles.

Imagine being the on-call expert for a local paper or radio station, or even a national channel. What would that do for your career? Certainly as a coach, I often listen to some one talking about coaching, or leadership, or women in work, and I find myself thinking ‘I could do that’.  And now, thanks to Rachael, I know how!

What struck me, talking to Rachael, was that newspapers and radio stations, particularly smaller and more local ones, are desperate for stories. They want people to comment and contribute, so if you get it right, they’ll potentially bite your hand off when you present yourself as someone who is ready and eager to talk in an intelligent, expert fashion! At the same time, the key to successful PR, like so may other aspects of building your career visibility, is building relationships. As Rachael says in the interview ‘PR is a connection…it is not an ego trip…you are there to help the media.’ So start building those relationships before you want them to work for you. If there’s something current going on that is relevant to your industry, your organisation or your area of expertise, you can then step up and position yourself as a woman who has something to say.

Of course, there is probably more scope to put yourself forward in a smaller organisation. Larger organisations  often have a media and communications strategy with a dedicated team deciding exactly who can be interviewed and about what, and it’s important not to fall foul of this. However, many senior executives are disinclined to put themselves forward for comment or interview, regarding it as a nuisance, or even a threat.  If you’re in a large organisation, then work with the media and communications team. If you work for a smaller outfit, it’s generally much easier to put yourself forward, but as my old Mum used to say, ‘don’t ask, don’t get’.

There are many reasons why people don’t do PR: too time consuming, unrewarding, or fear of being made to look a fool. If you put yourself on reality TV, then you may well end up looking a fool, but this is not what we’re talking about here. What we are talking about here is giving yourself honest opportunities to demonstrate your expertise, and help out a poor journalist!

Seriously though, Rachael added over £30,000 to her business with a limited amount of effort. What might you achieve in terms of promotions or job offers by pursuing a PR path yourself?

If you want to join the Career Sizzle discussion, why not join the Career Sizzle Factor LinkedIn group?

 

Filed Under: Business, Career, Career success Tagged With: career sizzle, career sizzle factor, Career Sizzle Summit, career visibility, free publicity, How To Get Free Publicity, Rachael Taplin

Thinking Of Entrepreneurship? 10 Facts You Didn’t Know

Written by Natalia

Thinking of Entrepreneurship? 10 Facts you Didn't Know

When we are thinking of entrepreneurship -either in terms of thinking to start our own business, or in terms of thinking the real people behind companies- we tend to have some specific stereotypes in mind. Did you know that it’s not always the case?

For example, one of the most common stereotypes has to do with age. Almost everyone thinks that you have to be in your mid-twenties to be an entrepreneur, but we have already discussed that there’s no such thing as “too old to be an entrepreneur”.

A Kauffman Foundation report called “The Anatomy of an Entrepreneur” proves that almost everything we think we know about entrepreneurship and holds us back, isn’t (completely) true; but it’s mostly based on stereotypes. Facebook, Apple and Google were all started at a college student’s garage after all!

According to this survey, the most common barrier to entrepreneurial success is not age, time, or work-life balance. It is the lack of willingness and/or ability to take risks (98% of respondents).

I saw on social media today a very interesting article by Jeff Haden on Inc., which is based on this report.

” Picture the average entrepreneur and you probably think of someone young, living the ramen noodles lifestyle, working a crazy number of hours — and often sleeping under the desk.
(…)
And, if you’re an aspiring entrepreneur, the report also offers hope that there’s still a time – and a place – for you. “

Read the whole article here: “10 Facts About Entrepreneurs That May Surprise You”

 

Are you thinking of entrepreneurship? What holds you back?

 

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Filed Under: Business, Career, Leadership, Success Tagged With: Become An Entrepreneur, Entrepreneurial Success, Entrepreneurship Facts, Facts about Entrepreneurs, have your own business

What The Pope Can Teach Us About Leadership

Written by The Career Success Doctor

What The Pope Can Teach Us About LeadershipMy PhD is in spirituality and leadership, so I was really interested to read an article this morning discussing what the Pope can teach us about leadership. I’m not a Catholic, but I have been really impressed by some of the actions Pope Francis has taken. He is clearly living in accordance with his beliefs – starting with the washing of the feet of some of the most alienated people in society – and, as this article shows, he walks his talk.

The research on leadership  shows clearly that people look for leaders they can trust, and authenticity (walking the talk, living by your beliefs and being willing to stand up and stand out for what you believe in) is an important element in creating that trust. So is the ability to trust others through delegation. The best leaders give opportunities to their people, they stretch them, they rejoice in their development. And they recognise that, to be a truly successful leader you cannot do it on your own.

As a student of what makes a good leader, I have looked at many leadership models, including authentic leadership and servant leadership, and the Pope incorporates many of these models into his leadership style.

If you are in a leadership role, or you aspire to move into a leadership role, then the current Pope is a powerful example of what good leadership looks like, irrespective of whether or not you support his religious views.

You can read the full article on the 7 management lessons of Pope Francis here, and if you’re interested in seeing a copy of a paper I wrote on the subject of leadership and spirituality, leave a comment in the comments box below.

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Photo: http://commons.wikimedia.org/wiki/File:Pope_Francis_in_March_2013.jpg

 

Filed Under: Business, Leadership Tagged With: Authentic Leadership, Authenticity, Leadership, Pope Francis, Servant Leadership

Best Jobs For Women

Written by Natalia

best jobs for womenWhat were the best jobs for women in 2013 and what are the predictions for this and the coming years? Some years ago, if a girl wanted to work there weren’t many options. Nowadays women are working in all fields. From factory workers to CEOs, and from police officers to pilots, women can be found in every working environment. And it is not uncommon in our century for females to run the household finances, and -more recently- to run businesses.

But what are the best jobs for women these days? What were the most high-paying career options last year? What do statistics show about working women?

In the infographic below, published in Visually by Graphs, you will see a nice summary of every kind of research around the topic ‘professional women’.

According to research, 73% of working women had white collar occupations in 2009 and it is projected that women labour force will be increased to 78 million by 2018.

As reported by the Bureau of Labor Statistics (BLS), the best-paying job for women in 2013 was the one of the pharmacist. In the second and third place were lawyers and computers and information systems managers accordingly. Great news for women in STEM: in this top 19 there are many professions in that field.

The job of the physician’s assistant is the highest paying job in the top 10 career options for women, followed by that of the video game designer. It is worth to take a look at the jobs that women outnumber men. Among them are school teachers, insurance underwriters and HR managers.

Looking at the countries with the highest percentage of women’s entrepreneurship I was surprised I didn’t see the United States or any of the ‘big’ European countries (the ones with the strongest economy). Thailand has the highest percentage of female entrepreneurs in the world! Peru, Colombia and Venezuela are following. To my amazement, Greece -where I come from- is ranked in the 9th place!

It is a fact that women are starting new firms at twice the rate of all other businesses. Today, women-owned businesses in the Unites States represent nearly 40% of all US businesses. The most interesting fact is that women-owned businesses employ 35% more people than all the Fortune 500 companies combined!

Best Jobs for Women

Explore more infographics like this one on the web’s largest information design community – Visually.

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Filed Under: Business, Career, Leadership, Pay And Remuneration Tagged With: best jobs for women in 2013, best paying jobs for women, career options for women, female entrepreneurs, high paying jobs for women, jobs for women, professional women, women entrepreneurs, women entrepreneurship, women in STEM, women-owned businesses, Working Women

How To Make A Good Impression In Less Than 7 Seconds

Written by The Career Success Doctor

We have less than 10 seconds to make a good impression when we meet someone for the first time. Some say 7 seconds, some say less than 5. Anyway, whichever way you count it, it is SHORT! There are plenty of articles about how to do this non-verbally, using body language, but you can also do it by using the quality of your voice: not just your words, but the way you speak.

In this short video, I demonstrate exactly how you can quickly build rapport – a sense of liking or trust or relationship – very quickly by matching your volume, speed and pitch with that of your interviewer, important business contact, or whoever it is you need to make a good impression on.

If you are keen to make a good impression quickly, then practice the three tips shown in this video. They could help you win friends and influence people. They could even help you win the job of your dreams.

If you have any comments or questions, do leave them in the box below. I’d love to know what you think.

Filed Under: Business, Career, Social Tagged With: Build Rapport, How To Make A Good Impression, make a good impression, use your voice, voice

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